Case Study: Bauer Media achieves 75% revenue growth with Permutive

Bauer Media increases revenue by 75% with Permutive

Bauer Media, a major UK entertainment publisher, faced challenges in digital advertising due to privacy regulations and the loss of third-party identifiers. They were limited to contextual targeting, which restricted revenue, and their internal structure was siloed. Partnering with Permutive, their challenge was to create a scalable first-party data strategy to drive revenue and performance across their multi-brand portfolio.

Using Permutive's platform, including its Campaign and Audience Insights tools, Bauer implemented a new premium advertising solution called Illuminate. This allowed them to package unique first-party data for campaigns and gain valuable audience insights. The solution led to a 75% increase in revenue, a 152% increase in advertiser count, and a 31% increase in average CPM. Permutive also enabled Bauer to demonstrate superior campaign performance for various brands.

Bauer Media