Case Study: Novi achieves a People‑First culture with PerkUp

How Novi uses PerkUp to drive a People First Culture

Novi, a values-driven startup that connects brands with manufacturers to speed product development, needed a way to embed its core values into employee benefits while competing for top talent and operating with limited People resources. Novi turned to PerkUp’s employee perks platform to create an inclusive, consistent Employee Perk Program that could be promoted in recruiting and require minimal hands-on administration from the People team.

PerkUp implemented a low-touch onboarding and perks marketplace that lets Novi employees buy perks aligned with the company’s values, share purchases in Slack, and receive real-time individual support when needed. As a result, PerkUp helped Novi streamline onboarding, boost candidate excitement in recruiting, and embed perks into day‑to‑day culture—delivering a consistent benefits experience and higher employee engagement across the team.

Novi

Meredith Herberg-Waldron

Head of People and Culture