Case Study: ChowNow enhances global swag and employee recognition with PerkUp

How ChowNow enhances global swag with PerkUp

ChowNow, a technology platform that helps restaurants with marketing, ordering, and payments, needed a better way to manage employee swag and gifts. Before working with PerkUp, its process was highly manual, reactive, and impersonal, relying on monthly HRIS reports and often missing important moments like anniversaries. This made it difficult to support ChowNow’s goal of offering personalized recognition and supporting local businesses.

PerkUp implemented an automated global swag and gifting solution using its swag store, on-demand swag, spot rewards, bulk ordering, and work anniversary features. The platform streamlined operations for teams in the US, Canada, and India by letting employees easily choose region-specific rewards while reducing administrative work. The results were strongly positive: employees loved the swag, deliveries arrived quickly, and a custom backpack was so popular ChowNow had to reorder it, showing clear engagement and satisfaction gains with PerkUp.

ChowNow

Cici Rodriguez

People Operations Generalist II