Case Study: Courier attracts top talent with PerkUp’s flexible wellness benefits

A PerkUp Case Study

Courier boosts benefits flexibility with PerkUp and $30 lunch stipends

Courier, a Series B software startup, faced intense competition for top talent and needed to revamp its benefits package to be more competitive. They identified that a modern wellness program was a highly desired benefit among candidates. To solve this challenge, Courier implemented the PerkUp platform to offer a flexible wellness and perks solution.

Using PerkUp allowed Courier to provide a highly customizable program where each employee could choose their own wellness benefits, from gym memberships to meditation apps. The solution also streamlined new hire welcome lunches with digital stipends. As a result, Courier successfully enhanced its benefits offering to better attract talent, with employees expressing excitement about the flexibility and ability to save their allowances for larger purchases. PerkUp also saved the People Operations team time by eliminating the need to manually approve individual reimbursement requests.


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