Case Study: Jack Wills boosts candidate interest by 35% with Perkbox

Jack Wills Increasing talent attraction with Perkbox

Jack Wills, the British fashion retailer now part of Frasers Group with 1,800 employees across 320 UK locations, faced the common retail challenge of persuading people that store roles can be a real career rather than a stop‑gap. To strengthen its employee value proposition and attract better talent, Jack Wills turned to Perkbox, implementing Perkbox’s Perks benefits platform to offer a more relevant and compelling benefits package for its workforce.

Perkbox worked with Jack Wills to deliver a flexible, easy‑to‑use benefits solution that aligned with the brand’s EVP and suited employees across locations. Within 12 months of launch, Perkbox helped drive a 35% increase in candidate interest (reflected by a 35% uplift on the LinkedIn careers page) and enabled employees to save £35,000, visibly improving Jack Wills’ employer attractiveness.

Jack Wills

Sarah Day

People Director