Case Study: West Brom achieves 86% engagement in week one with Perkbox

How West Brom Building Society nailed their Perkbox launch with 86% engagement in week one

West Brom Building Society, a UK-based mutual serving 730+ colleagues across a head office and 34 branches, wanted to improve employee recognition after survey feedback showed it was scoring lower than other culture categories. Its existing intranet shout-out process had limited visibility and no easy way to reward colleagues, while a separate recognition budget was underused because the admin process was too cumbersome.

Perkbox provided a single-app solution combining peer-to-peer recognition, Flexi points and rewards, discounts, admin controls, and Azure integration. With a strong launch supported by recognition champions and multi-channel comms, West Brom achieved a 94% activation rate in the first month, 86% engagement in week one, 816 recognitions in four months, and £76,189 in colleague savings within 10 months.

West Brom

Daniella Tempest

Digital Learning Specialist