Case Study: HOYTS achieves 97% activation and $10k in employee savings with Perkbox

How Perkbox is at the heart of HOYTS’ people strategy

Hoyts, the cinema group with 51 cinemas and over 2,500 frontline employees (plus the Val Morgan advertising arm), needed a more structured, accessible way to support and recognise a geographically dispersed workforce—a need made urgent by the COVID‑19 pandemic and a focus on employee wellbeing. To address this, Hoyts partnered with Perkbox and adopted its benefits and rewards platform, including the Perks hub and dedicated Wellness hub.

Perkbox delivered a global app, Perks and Wellness hubs, and a dynamic admin dashboard aligned to Hoyts’ FIERCE values, enabling recognition, financial savings and wellbeing support. Within five months Hoyts achieved a 97% activation rate, 700+ perks redeemed and about $10,000 in employee savings, while Wellness hub content and initiatives like “Wellness Wednesdays” helped reduce burnout and boost engagement—making Perkbox a core part of Hoyts’ people strategy.

Hoyts

Jodi Paton

Chief People Officer