Case Study: a top 100 law firm achieves ~55% more monthly organic sessions with periscopeUP’s Google Analytics Audit

Top 100 Law Firm boosts monthly organic sessions by 55% with periscopeUP

A Top 100 law firm sought to gain better insights into its online marketing campaigns but lacked the hard data needed for informed decision-making. To address this challenge, the firm engaged periscopeUP for a Google Analytics audit.

periscopeUP implemented a comprehensive solution, which included configuring custom variables, advanced segments, and event tracking in Google Analytics. They also built custom dashboards to provide an at-a-glance overview of marketing initiatives. This work resulted in a measurable ~55% increase in the firm's monthly organic sessions.