Case Study: Personalized Ornaments For You achieves ~92% higher ROAS with periscopeUP Paid Search Advertising

Personalized Ornaments For You boosts ROAS by 92% with periscopeUP

Personalized Ornaments For You, a nationwide e-tailer selling customized gifts, faced the challenge of managing highly seasonal sales. They needed to compete for consumer attention during the holidays while strategically controlling transaction volume to avoid overloading their in-house production team, which risked late shipments and customer dissatisfaction. The vendor periscopeUP was engaged to manage their paid search advertising.

periscopeUP optimized the e-tailer's shopping feeds and implemented an aggressive bidding strategy for Bing Ads and AdWords Shopping campaigns. This approach reduced cost-per-click and focused on keywords most likely to convert. The solution yielded a ~92% increase in return on ad spend (ROAS), driving more conversions with less ad spend and successfully maximizing sales throughout the entire season.

Personalized Ornaments For You