Case Study: a nationwide financial services firm improves analytics accuracy and lowers bounce rate with periscopeUP's Google Analytics Audit

Nationwide Financial Services Firm reduces organic bounce rate by 9% with periscopeUP

periscopeUP conducted a Google Analytics audit for a nationwide financial services firm. The client was concerned about a significant discrepancy between the number of leads reported by their internal system and the data shown in Google Analytics, which made it difficult to trust their website's performance metrics.

The audit performed by periscopeUP revealed a tracking error where a single form submission was being double-counted from two separate landing pages. periscopeUP corrected this by creating unique Thank You pages and adjusting the goal tracking. This provided accurate data, which led to on-page copy adjustments and a streamlined form process. As a result, the organic visitor bounce rate was reduced by approximately 9% and the form conversion rate increased by about 1% within six months.