Case Study: a residential construction & design company achieves a 405x ROAS with periscopeUP's PPC Audit

a residential construction & design company drives $15.9M in new home sales with periscopeUP

periscopeUP was hired by Residential Construction & Design, a large residential construction and design company, to help generate more new custom home sales with less advertising spend. The client operated in a crowded online real estate space and was facing a high cost-per-lead. A PPC audit revealed their campaigns were inadvertently excluding key prospects and bidding unnecessarily high on keywords.

periscopeUP implemented a solution that involved isolating the most advantageous keywords and employing an aggressive manual bidding strategy. This reduced the cost-per-click from $4.50 to $1.50. The vendor also expanded the campaign's reach by incorporating advertising on Zillow. The strategy resulted in a $405 return on ad spend, with $39,283 in ad spend generating $15.9 million in new home sales.