Case Study: a leading nationwide poultry producer achieves a 3.5-fold increase in monthly organic sessions with periscopeUP SEO audit

a leading nationwide poultry producer boosts organic sessions 3.5-fold with periscopeUP

periscopeUP was hired by a leading nationwide poultry producer to improve their search engine rankings for recipe, cooking technique, and general poultry terms following a website relaunch. The challenge involved addressing a number of technical SEO issues discovered in a pre-launch audit, including a non-secure site and problems with the URL structure.

periscopeUP's solution involved moving the site to https, reconfiguring URLs, and creating a new sitemap. They also resolved thousands of post-launch crawl errors by implementing redirects and optimizing metadata and on-page content for hundreds of recipes. This technical and content-focused approach resulted in a 3.5-fold increase in monthly organic sessions for the client.