Case Study: Tubi achieves faster, company-wide data-driven decisions with Periscope Data

Tubi - Customer Case Study

Tubi is a premier internet TV network offering free movies and TV shows across connected TVs and mobile devices. Competing with giants like Hulu and Disney while managing billions of rows of user and content data, Tubi needed a unified BI platform to speed decisions and scale data literacy across the company — and since 2016 they have relied on Periscope Data for that capability.

Periscope Data centralized Tubi’s data as a single source of truth, letting engineers, product managers and executives run SQL, build dashboards (often 20–30 charts each) and surface company-wide metrics like average streaming time, ad impressions and ad revenue in minutes. The result was faster, more accurate, data-driven decisions, consistent financial and usage tracking shared with partners, and a scalable workflow (including SQL, Python and R integrations) to support Tubi’s continued growth — all enabled by Periscope Data.

Tubi

Rameen Mahdavi

Data Scientist