Case Study: theScore achieves company-wide data-driven growth and faster campaign insights with Periscope Data

theScore - Customer Case Study

theScore is one of North America’s most popular sports apps, serving millions of users with real-time stats, scores and alerts. Although data was central to the business, analytics were slow and not broadly accessible, so theScore turned to Periscope Data’s analytics platform (customer since 2016) to put data into everyone’s hands and accelerate decision making.

Periscope Data provided a central, visual analytics layer that theScore fed with data from a newly built machine‑learning model to predict campaign performance, user yield and LTV. By surfacing daily dashboards and charts in Periscope Data, product and growth teams increased hypothesis‑driven experimentation, made faster decisions on campaigns and content, and gained clear, actionable forecasts for expected users and costs.

theScore

Andrew Konrad

Director of Analytics & AdTech