Case Study: Phorest achieves company-wide real-time analytics and faster growth with Periscope Data

Phorest - Customer Case Study

Phorest, the Dublin-based provider of management software for the hair and beauty industry used by more than 5,000 salons and spas, faced a growing need for real‑time, cross‑team analytics. When Director of Engineering John Doran joined, engineering was swamped with ad hoc data requests, marketing couldn’t measure campaign ROI, and Phorest’s data lived across a core backend and dozens of smaller databases (MySQL, Aurora), making complex reporting and cross‑database joins difficult.

Periscope Data provided a unified analytics platform — including cross‑database joins via its cache, SQL‑driven visualizations, Alerts and a forthcoming Git integration — and rolled dashboards out company‑wide. As a result, Periscope Data gave execs and frontline teams instant access to KPIs, freed engineering to build advanced work like propensity models and churn prediction, enabled over 20 internal contributors to create dashboards (and a newly hired data analyst), and supported faster onboarding and data migrations — positioning Phorest to scale as it aims to more than double salons on the platform.

Phorest

John Doran

Director of Engineering