Case Study: Permutive achieves real-time, embeddable analytics for billions of events with Periscope Data

Permutive - Customer Case Study

Permutive, a U.K.-based data management platform in adtech that processes roughly 750,000 data points per minute and stores its data in Google BigQuery, needed a real-time analytics solution that non-technical users and clients could easily explore. They engaged Periscope Data to deliver constantly updated, embeddable dashboards and easy-to-use analytics so publishers and advertisers could segment audiences and make faster product and targeting decisions.

Periscope Data joined complex BigQuery tables, added flexible filters and visualizations, and provided embedded dashboards that let Permutive swap clients and compare datasets (for example, moving seamlessly between 1M and 200k uniques) and put data directly in clients’ hands. The result: faster sales engagement (a prospective publisher closed within a week after seeing Periscope visualizations), reduced reliance on engineering for analytics, improved client self‑service, and smoother onboarding as Permutive scales — all delivered and supported by Periscope Data.

Permutive

Imogen Lovera

Customer Support Analyst