Case Study: Paddle achieves real-time, transparent business insights and faster reporting with Periscope Data

Paddle - Customer Case Study

Paddle, a SaaS company that helps hundreds of software businesses sell their products globally, needed to turn large volumes of transactional and third‑party data into accessible, actionable metrics while keeping reporting transparent across the company. To fulfill requirements for shared dashboards and a scalable BI solution, Paddle chose Periscope Data — a data visualization and analytics platform that runs SQL, Python and R and supports cross‑database querying.

Using Periscope Data, Paddle built role‑specific dashboards (Customer Success, Product, Risk), a “Global View” of top metrics, and subscription analytics prototypes (MRR, ARPA, churn, LTV, cohorts), while automating previously manual reporting processes. Periscope Data delivered near‑real‑time, transparent metrics, reduced reporting time to a fraction of what it was before, improved cross‑team decision‑making, and made it easier to measure feature rollouts and manage fraud risk.

Paddle

Gerry McHugh

Operations Manager