Case Study: Lightning AI achieves six-figure cost savings and instant, flexible dashboards with Periscope Data

Lightning AI - Customer Case Study

Lightning AI, a company that uses machine learning and sales data to optimize online advertising across platforms like Facebook, Google and Instagram, needed a fast, flexible way to aggregate multi-source marketing data and present it to customers without diverting engineering time to build custom dashboards. Founder and CEO Colette Nataf chose Periscope Data to provide embedded dashboards and visualization capabilities from day one, leveraging Periscope Data’s ability to join disparate datasets and surface results quickly.

Periscope Data’s embedded dashboards are linked to each customer’s data sources and filters, expose API endpoints when needed, and provide pivot-table style exploration for non-technical users. The result: dashboards built in minutes (data joins in under a minute) instead of weeks, immediate in-product visuals for customers, and estimated cost savings of $100k+ in development expense — all while allowing Lightning AI to keep engineering focus on core algorithms and growth. Periscope Data also provides ongoing support and expanding integration options as Lightning AI scales.

Lightning AI

Colette Nataf

Founder & Chief Executive Officer