Case Study: Felix Gray achieves a single source of truth and rapid SQL-based reporting with Periscope Data

Felix Gray - Customer Case Study

Felix Gray, a New York–based eyewear company that makes screen-friendly glasses, faced growing pains as demand scaled up and Excel could no longer serve its reporting needs. CTO Houtan Fanisalek needed a BI platform that would act as a single source of truth, aggregate disparate data sources, and fit a small, developer-heavy team already comfortable with SQL — so they selected Periscope Data.

Periscope Data was implemented to connect directly to Felix Gray’s database and deliver SQL-based dashboards and reports for customer service, marketing, operations, finance, and the C-suite. With Periscope Data’s smooth onboarding (including prebuilt reports) the team quickly gained accurate, centralized reporting without learning a proprietary language or hiring dedicated modeling staff, consolidating their data workflow and giving stakeholders immediate visibility into operations and performance.

Felix Gray

Houtan Fanisalek

Chief Technology Officer