Case Study: Crunchbase gains a single source of truth with Periscope Data

Crunchbase - Customer Case Study

Crunchbase, the master database of the startup ecosystem, needed a stronger analytics platform to bring together the many data sources it used across the organization. With more than 500,000 data points and over 31 million website visitors each year, the company evaluated several business analytics solutions and chose Periscope Data to help answer the right questions and create a single source of truth.

Using Periscope Data, Crunchbase unified data from its marketing stack, Salesforce, and website impression data into one platform. The team said this gave them a clearer view of user behavior and customer needs, saved time versus manually working in spreadsheets, and made analysis more accurate and easier for business users to access on their own.

Crunchbase

Alexandra Mack

Head of Marketing