Case Study: Bloom & Wild achieves streamlined flower-delivery operations with Periscope Data

Bloom & Wild - Customer Case Study

Bloom & Wild, a London-based retail flower delivery company operating across the U.K., Ireland, Germany and France, struggled with the unique challenges of perishable inventory and the need for accurate, timely forecasting and reporting. With manual exports and Excel pivoting common across teams, the company needed an automated BI solution to reduce waste, improve delivery reliability and scale analytics beyond a handful of developers — so Bloom & Wild turned to Periscope Data and its analytics platform.

Periscope Data implemented a company-wide BI rollout — expanding users from about four to nearly 60 — using its Periscope Data Engine, shared dashboards and SQL editor to blend multiple data sources into a single source of truth. The team built rapid, real-time dashboards (first Black Friday charts were prototyped in 20–30 minutes) that tracked stock, delivery status and marketing and finance KPIs, and even operated a virtual war room during a snowstorm to identify impacted deliveries and send targeted replacements. As a result, Bloom & Wild gained automated, self-service reporting across teams, faster incident response on peak days, clearer supplier collaboration and a stronger data-driven culture powered by Periscope Data.

Bloom & Wild

Dave Marshall

Lead Data Scientist