Case Study: SHAPE achieves 400+ homes sold in 8 weeks with Periphery Digital

Shape sells 400+ homes in 8 weeks with Periphery Digital

The customer, SHAPE Properties, a real estate developer, needed to generate registrations for its Richmond Centre luxury community by targeting the large local Chinese population in BC and audiences in Hong Kong. They engaged Periphery Digital to strategize and execute a comprehensive, bilingual integrated marketing campaign to reach this demographic and position the development as a prime investment opportunity.

Periphery Digital implemented a multi-channel solution involving strategic media buys for out-of-home and print placements, social ads on Facebook and Instagram, Google Ads, and a dedicated WeChat strategy with advertorials and banner ads. This approach ensured consistent messaging and high visibility. The campaign was a major success for SHAPE, resulting in over 400 homes sold in just eight weeks, a social media reach of nearly one million, over 51 million OOH impressions, and significant growth in website traffic and WeChat followers. Periphery's work led to them becoming SHAPE's Agency of Record.

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