Case Study: Shape Properties achieves a sold-out Tower 5 launch with Periphery Digital

Shape Properties sold out The Amazing Brentwood Tower 5 with Periphery Digital

The customer, Shape Properties, faced the challenge of marketing Tower 5, the latest addition to its master-planned community The Amazing Brentwood, to a diverse metropolitan audience. They partnered with vendor Periphery Digital to develop and execute a comprehensive media and marketing strategy to ensure the project's success.

Periphery Digital implemented a multi-channel solution that blended digital advertising on Meta and Google with traditional out-of-home and print media, all supported by multilingual translations. This strategy resulted in the tower selling out shortly after its sales launch. The campaign achieved over 49.5 million impressions, 330,000 clicks, and 16,300 digital registrations with a highly efficient cost per click of just $1-$2.

Shape Properties