Case Study: Pedalheads connects with Chinese parents with Periphery Digital

Pedalheads grows WeChat followers 1582% with Periphery Digital

Pedalheads, a business offering summer camps for children across Canada and the USA, faced a challenge in connecting with Chinese parents. They engaged Periphery Digital to help execute targeted Chinese campaigns using services like WeChat account management and culturally-fluent translations.

Periphery Digital created an Official WeChat Account for Pedalheads, managed ongoing content, and executed strategic media buys through Chinese vendors. The results were significant, including a 1582% growth in WeChat followers during Chinese New Year, over 55,600 landing page visits, and nearly 950,000 impressions from their campaigns.

Pedalheads