Case Study: Harry Rosen reaches Chinese luxury shoppers with Periphery Digital

Harry Rosen achieves 929% WeChat follower growth with Periphery Digital

Harry Rosen, a Canadian luxury men's fashion retail chain, sought to reach a new market by engaging Chinese customers during Chinese New Year 2020. The company approached Periphery Digital to strategize and execute a comprehensive Chinese marketing campaign to achieve this goal.

Periphery Digital implemented a blended marketing strategy using WeChat, Facebook Ads, and Google Ads. They created culturally-fluent content, including a clever campaign slogan for the Year of the Rat. The results were highly successful, generating over 11 million impressions and a 929% growth in WeChat followers. The campaign's ad design achieved an on-page time five times the industry average, leading Harry Rosen to retain Periphery Digital indefinitely for all its Chinese marketing.

Harry Rosen