Case Study: Beedie Living achieves a fastest-selling townhome launch during COVID-19 with Periphery Digital

Beedie Living sells 80% of Kin homes in 2 weeks with Periphery Digital

Beedie Living faced the challenge of launching their Kin Collection townhome project during the peak of the COVID-19 pandemic, which created great uncertainty in the real estate market. They partnered with Periphery Digital to develop and execute a strategic marketing plan to navigate this difficult landscape.

Periphery Digital constructed a comprehensive Chinese and English marketing strategy that included targeted ads, media buys, and translations. This strategic blend of efforts resulted in over 80% of the homes selling within just two weeks, making it the fastest-selling townhome project of 2020. Periphery's campaign also generated 3,400 leads and over 10 million impressions.

Beedie Living