Case Study: BC Children’s Hospital Foundation connects with Chinese-speaking audiences with Periphery Digital

BC Children’s Hospital Foundation drives 796,906 banner ad impressions with Periphery Digital

BC Children’s Hospital Foundation, a well-known organization with a prolific list of donors, struggled to find a marketing team that could accurately capture its brand voice for a Chinese-speaking audience. They approached Periphery for help with their Chinese marketing campaigns, specifically seeking WeChat organic content, media buys with Chinese vendors, and translation services to foster a connection with this new demographic.

Periphery developed a culturally-fluent content strategy, managed the foundation's WeChat account, and secured online media placements. The results were significant, including 44 WeChat articles posted, 1,507 article views, 11,868 advertorial views, 203 shares, and 796,906 banner ad impressions. The foundation was extremely happy with the results Periphery delivered, making Chinese marketing an integral part of their advancement campaigns.

BC Children’s Hospital Foundation