Case Study: Webroot achieves full-funnel performance gains with Perion Network

Webroot boosts CTV site visit rate 4X with Perion

Webroot, a cybersecurity company, aimed to increase awareness and engagement among new audiences during Cybersecurity Awareness Month. Their challenge was to prove full-funnel impact beyond standard metrics and drive meaningful site visits with efficiency and transparency. They partnered with vendor Perion Network, utilizing the Perion One platform and AI optimization.

Perion implemented a cross-channel strategy using high-impact creative formats like Interactive Pre-Roll and CTV. Their AI-driven optimization dynamically shifted spend toward top-performing opportunities. The results included a CTV site visit rate that exceeded industry benchmarks by 4x and an 89% improvement in cost per site action efficiency, demonstrating the powerful performance driven by Perion.

Webroot