Case Study: Volkswagen Sweden achieves hyper-relevant EV audience reach with Perion

Volkswagen Sweden reaches 99.99% EV owner concentration with Perion

Volkswagen Sweden sought to engage a niche audience of competing electric vehicle brand drivers nationwide. Partnering with Perion and using their Journeys solution, the customer aimed to identify and target these premium EV owners to introduce them to Volkswagen's expanding electric vehicle lineup.

Perion implemented a programmatic digital out-of-home (DOOH) campaign using its proprietary Journeys solution to build and target three distinct audience profiles based on movement and location data. The results demonstrated exceptional targeting accuracy, with audience concentrations reaching 99.99% for place-based EV brand owners, 96% for brand location visitors, and 98% for fast-charger users across hundreds of thousands of impressions. Perion's data-driven approach provided Volkswagen Sweden with hyper-relevant reach and meaningful, measurable insights.

Volkswagen Sweden