Case Study: Visit Savannah boosts traveler engagement with Perion’s AI chatbot

Visit Savannah boosts engagement 14% with Perion's AI chatbot

Visit Savannah, the official destination marketing organization for Savannah, Georgia, partnered with Perion to enhance its interactive ad campaign aimed at tourists planning their trips. The objective was to deliver a more personalized and engaging experience to its audience.

Perion implemented a first-to-market solution by integrating an advanced generative AI chatbot directly into its High Impact ad formats. This tool provided instant, hyper-personalized responses to user questions. The results were significant, with over 1,700 AI chatbot sessions recorded and a 14% increase in user engagement, demonstrating the transformative impact of Perion's technology.

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