Case Study: Vaseline achieves real-time skincare relevance with Perion's programmatic DOOH

Vaseline reaches 1.65M impressions with Perion's real-time UV DOOH campaign

Vaseline, a skincare brand owned by Unilever, faced the challenge of strengthening its relevance in Malaysia's evolving lotion market and driving awareness for its new sun serum product. Their objective was to make daily UV protection feel immediate and personally relevant to recruit new users. They partnered with vendor Perion Network to leverage its programmatic digital out-of-home (DOOH) platform.

Perion's solution utilized live UV index data and dynamic creative optimization to deliver real-time, contextually relevant messaging across premium DOOH screens. The ads automatically updated throughout the day to display the current UV index with color-coded risk levels, turning an invisible threat into an understandable visual cue. The campaign delivered over 1.65 million impressions, successfully transforming commutes into moments of skincare education and reinforcing Vaseline's role as a trusted protection brand.

Vaseline