Case Study: UNICEF USA achieves higher site engagement with Perion Network

UNICEF USA drives 97% more brand visitation with Perion

UNICEF USA, the United Nations agency dedicated to children's rights, faced the challenge of boosting awareness of its support efforts in Ukraine. Their objective was to encourage engagement and drive qualified site traffic to learn more about its on-the-ground work, while also developing a targeting strategy that did not rely on cookie-based segments. They partnered with Perion to address this.

Perion implemented a multi-format ad solution that included an engaging, scrolling timeline creative. The vendor leveraged its proprietary SORT™ cookieless technology to cluster users based on their real-time behaviors and find new audiences. This solution significantly outperformed other targeting tactics, yielding a 2x lift in page grabber visitation and a 97% lift in brand visitation rate for UNICEF USA.

UNICEF USA