Case Study: Tecate achieves a 38% lift in ad recall with Perion

Tecate boosts ad recall 38% with Perion

The customer, Tecate (a Mexican beer brand produced by Heineken Mexico), faced the challenge of regaining market share and reconnecting with consumers for its Tecate Light product. They partnered with vendor Perion to launch a 360° campaign that utilized a data-driven out-of-home (OOH) advertising strategy to amplify their brand and deliver a clear message.

Perion implemented a solution using its digital out-of-home (DOOH) capabilities, incorporating custom audience targeting and brand lift measurement. The campaign resulted in over 5 million impressions and achieved significant measurable impact, including a 38% increase in ad recall, a 13% increase in positive brand image attributions, and an 11% increase in brand preference.

Tecate (Heineken Mexico)