Case Study: Sunglass Hut achieves 99.81% video completion with Perion

Sunglass Hut achieves 99.81% CTV video completion with Perion

Sunglass Hut, a global sunglasses and eyewear retailer, collaborated with vendor Perion to enhance its summer campaign. The challenge was to maximize reach across their target audience while personalizing content to guide buyers further along their consumer journey.

Perion implemented a solution using Dynamic CTV and Video formats to deliver a hyper-personalized ad experience. The ads dynamically showcased nearby store locations and enabled viewers to virtually try on sunglasses. This approach resulted in a 99.81% video completion rate, surpassing industry benchmarks, and earned a 5-Star System 1 rating for exceptional growth potential.

Sunglass Hut