Case Study: Stop & Shop boosts in-store visits and digital engagement with Perion

Stop & Shop boosts in-store visits by 33% with Perion

Stop & Shop, an American supermarket chain, faced the challenge of enhancing brand awareness amidst increased competition and stimulating growth by driving both in-store and online traffic. Their objectives included highlighting their value proposition and ensuring a future-proof targeting strategy that did not rely entirely on cookies. To address this, they partnered with Perion Network.

Perion implemented a solution utilizing its unique SORT™ targeting strategy to identify likely customers, supplementing traditional cookie-based methods. They delivered a geo-targeted campaign with cross-screen ad creative designed to highlight weekly offers. This strategy resulted in a significant measurable impact, including a 33% lift in incremental in-store visits and an 84% lift in click-through rate (CTR), demonstrating that Perion's SORT™ technology outperformed traditional targeting across all key performance indicators.

Stop & Shop