Case Study: Statewide Lottery achieves a 29% lift in purchase intent with Perion

Statewide Lottery drives 29% higher purchase intent with Perion

The Statewide Lottery faced the challenge of driving impulse purchases for its products at the final point of the shopper journey. To own this critical touchpoint, the customer partnered with Perion and utilized its Vengo in-store digital out-of-home (DOOH) media network.

Perion implemented a strategic solution by activating its Vengo screen network across official lottery retailers. This 12-week campaign delivered over 25 million impressions and resulted in a significant 29% uplift in purchase intent, proving the effectiveness of its lower-funnel, place-based DOOH advertising.