Case Study: Owl Labs achieves higher engagement and reach with Perion high-impact ads

Owl Labs boosts interaction rate 21.5% with Perion

Owl Labs, a video-conferencing hardware company, faced the challenge of launching a new product and gaining brand awareness while needing to effectively scale its delivery to an interested audience using privacy-protected targeting solutions. To meet these objectives, they partnered with Perion to utilize its SORT technology.

Perion implemented a solution using its proprietary, cookieless SORT technology to scale ad delivery. They created multiple high-impact ad units to provide an interactive experience. This approach outperformed cookie-based targeting, resulting in a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate for Owl Labs.

Owl Labs