Case Study: OVO Energy drives greener energy sign-ups with Perion's programmatic DOOH

OVO Energy drives 16,928 Power Move sign-ups with Perion

OVO Energy, a British renewable energy supplier, wanted to inform the public about sustainable energy use and drive sign-ups for its "Power Move" program. To achieve this, they collaborated with Perion and its programmatic digital out-of-home (DOOH) technology.

Perion implemented a dynamic campaign called "The Greener Grid," which used a custom algorithm to place DOOH ads on over 2,600 screens only during periods of high renewable energy availability. This innovative solution delivered exceptional results for OVO, including 16,928 Power Move sign-ups, a threefold increase in product page traffic, and a significant reduction in carbon emissions. The campaign also boosted OVO's spontaneous brand awareness by 2%.

OVO Energy