Case Study: Nulo achieves 40% lift in brand interest with Perion's programmatic DOOH platform

Nulo drives 40% lift in brand interest with Perion

Nulo, a premium North American pet food brand, sought to drive reach and awareness and increase in-store traffic. Their challenge was to position themselves as the pet food of choice for active pet parents across the United States. To achieve this, they partnered with vendor Perion Network to utilize programmatic digital out of home (DOOH) advertising.

Perion implemented a solution using its platform's "Custom Audience" and "Proximity Geofencing" tools to target devices seen in pet stores and those browsing health content, placing ads on DOOH screens near retail locations. The campaign delivered 72 million impressions and significantly outperformed industry benchmarks. Results included a 40% lift in brand interest, a 38% lift in product consideration, and a 25% lift in brand familiarity.

Nulo