Case Study: Nexon boosts brand awareness and loyalty with Perion’s programmatic DOOH platform

Nexon drives 1.6M impressions with Perion

Nexon, a video game publisher and developer, wanted to increase brand awareness and loyalty for its new GPS-based action RPG, "Building & Fighter." To engage its target audience on the go, Nexon partnered with vendor Perion to utilize its platform for a geo-location targeted advertising campaign.

Perion implemented a solution using programmatic digital out-of-home (DOOH) advertising and advanced audience targeting. Nexon served dynamic creatives on large-format billboards on prominent Seoul buildings and in thousands of convenience stores, personalized with user nicknames and location data. The two-week Perion campaign generated over 1.6 million impressions and provided valuable insights into optimal audience concentration times, creating a groundbreaking and highly effective initiative for Nexon.

Nexon