Case Study: Mercedes-Benz USA increases brand awareness and intent with Perion

Mercedes-Benz USA lifts interaction rate 71% with Perion

Mercedes-Benz USA aimed to drive awareness of its Certified Pre-Owned (CPO) vehicles and a sales event while generating interest and intent among both new and existing customers. To meet this challenge, the company partnered with vendor Perion Network, utilizing its SORT™ privacy-first targeting solution and high-impact ad formats.

Perion implemented a multi-format, high-impact advertising approach focused on driving time spent and attention across all screens. The solution used dynamic creative to feature a user's closest dealers and leveraged SORT™ technology to find new and existing customers when they were most receptive. This strategy significantly outperformed other targeting methods, resulting in a 71% lift in interaction rate and a 58% lift in click-through rate, dramatically increasing brand interactions for Mercedes-Benz.

Mercedes-Benz USA