Case Study: lululemon drives brand lift and foot traffic with Perion

lululemon drives 640% brand image lift with Perion

Lululemon, a Canadian athletic apparel retailer, wanted to increase brand awareness and drive in-store traffic for its German market. To meet this challenge, they partnered with Perion and leveraged its programmatic digital out-of-home (DOOH) advertising capabilities through their media agency, Zenith.

Perion implemented targeted DOOH campaigns, using custom audience targeting to reach fitness-interested females on screens in gyms and transit stations for a shorts campaign and targeting marathon routes in Munich and Berlin for a leggings campaign. The results, measured by Perion's Brand Lift and Footfall studies, were significant. They included a 640% increase in brand image, a 314% increase in footfall traffic, and 4,296 modeled incremental store walk-ins.

Lululemon