Case Study: Helena Rubinstein boosts product awareness and footfall with Perion programmatic DOOH

Helena Rubinstein boosts product awareness 382% with Perion

Helena Rubinstein, a luxury skincare brand, sought to increase awareness for its new POWERCELL serum and drive foot traffic to its physical stores in Hong Kong. Facing a competitive marketplace, the brand partnered with Perion and leveraged its programmatic digital out-of-home (DOOH) technology to run a measurable and effective campaign.

Using the Perion DSP, the campaign employed proximity geofencing near stores and targeted custom audiences of luxury and beauty shoppers. Perion's solution also included a retargeting component using device IDs from the DOOH exposure. The campaign generated over 2.5 million impressions and resulted in a 382% increase in product awareness, a 3x uplift in store foot traffic, and a 231% uplift in new customer recruitment.

Helena Rubinstein