Case Study: Georgia Tourism boosts travel engagement with Perion Network's cookieless SORT™ technology

Georgia Tourism boosts CTR by 71% with Perion

The customer, the Georgia Tourism Board, faced the challenge of expanding its national footprint and building stronger perceptions of Georgia as a must-visit destination. They needed to reach new audiences and future-proof their targeting strategy amidst the evolving cookie landscape. The vendor, Perion Network, addressed this by utilizing its proprietary SORT™ technology.

Perion implemented a cookieless targeting solution alongside high-impact creative designed to drive users to explore travel offerings. This solution significantly outperformed conventional tactics. The results included a 71% lift in bottom adhesion click-through rate versus contextual targeting and a 51% lift in page grabber CTR, demonstrating the effectiveness of Perion's approach.

Georgia Tourism