Case Study: a French multinational advertising and communications holding company achieves breakthrough Meta performance with Perion Outmax

French multinational advertising and communications holding company boosts Meta VTR by 8.5 points with Perion

Perion Network partnered with a French multinational advertising and communications holding company to help a leading luxury spirits brand elevate its campaign performance on Meta. The challenge was to achieve measurable gains in video and engagement metrics without increasing spend, while also significantly reducing the campaign's environmental impact.

Perion implemented its AI-powered optimization agent, Outmax, on Meta to dynamically optimize bids and inventory allocation in real time. This solution reduced impression waste and prioritized efficient delivery pathways. As a result, Perion helped the campaign achieve an 8.5 percentage point increase in video view-through rate, a click-through rate 10.9 times higher than the benchmark, and a 50% lower cost per acquisition, all while significantly reducing its carbon footprint.