Case Study: Ford improves YouTube performance and cuts carbon intensity with Perion

Ford cuts carbon intensity 33% with Perion

Ford, a major American automobile manufacturer, sought to improve the sustainability of its media campaigns while simultaneously boosting performance metrics on YouTube. The company partnered with vendor Perion and its AI-based carbon-aware bidding solution to achieve these dual objectives of reducing carbon intensity and elevating core KPIs.

Perion implemented a system that used AI to dynamically optimize Ford's YouTube campaign in real time. This carbon-aware bidding factored in media efficiency, creative rotation, and audience signals. The solution successfully reduced carbon intensity by 33% while also delivering a 22 percentage point increase in TrueView rate and a 29% reduction in CPM, demonstrating significant commercial and environmental impact for Ford.

Ford