Case Study: Fiji Airways boosts global brand awareness with Perion programmatic DOOH

Fiji Airways boosts impressions to 79M and cuts CPA by 300% with Perion

Fiji Airways, the national airline of Fiji, sought to increase global brand awareness and establish loyalty with both existing and new audiences. Their challenge was to precisely connect with their target demographic using a data-driven approach. They partnered with Perion and leveraged its programmatic digital out of home (DOOH) technology to meet these objectives.

Perion implemented a multi-market DOOH campaign targeting specific audience segments and utilizing strategic dayparting. The solution allowed for agile, contextually relevant creative adaptations and was integrated with a wider omnichannel strategy for retargeting. The campaign was a huge success, delivering 79 million impressions and over-delivering by 40%. A brand lift study showed significant improvements in ad recall and brand perception, and Perion's solution helped Fiji Airways reduce its cost per acquisition by 300%.

Fiji Airways