Case Study: Costco boosts frozen food purchases with Perion’s Costco TV Network

Costco boosts frozen food purchases by 26 points with Perion

Costco, a major retail warehouse club, sought to promote its frozen foods category and drive purchases among its members. To achieve this, they partnered with Perion Network to run a targeted advertising campaign.

Perion implemented a multi-month campaign on its Costco TV Network in-store media platform. According to a third-party study, the campaign resulted in a 26 percentage point lift in purchases of the advertised frozen foods and a 14 percentage point increase in visits to the Frozen Foods aisle, demonstrating a significant measurable impact for the vendor Perion.

Costco