Case Study: Colorado Tourism achieves stronger engagement and new audience reach with Perion's SORT™ technology

Colorado Tourism boosts Page Grabber CTR by 106% with Perion

The Colorado Tourism Office, a state-run destination marketing organization, faced the challenge of identifying and reaching new, likely tourists beyond their existing cookie-based targeting methods. To address this, they partnered with vendor Perion Network to utilize its SORT technology.

Perion's SORT solution used an inclusion-based targeting approach to find new audiences, scaling delivery across browsers that were previously inaccessible. This cookieless technology significantly outperformed the old method, achieving a 106% lift in Page Grabber CTR and a 60% lift in Page Grabber interaction rate. The solution also delivered 40% of its impressions on Apple devices, a segment entirely unreached by the control group.

Colorado Tourism