Case Study: Colgate achieves a 76% lift in brand imagery with Perion's programmatic DOOH

Colgate lifts brand imagery 76% with Perion

Colgate, a multinational consumer goods company, faced the challenge of rebuilding brand love and trust that had declined during the pandemic. They partnered with Perion to quickly launch a campaign celebrating the end of the mask mandate on public transit in Singapore, utilizing their programmatic digital out-of-home (DOOH) advertising capabilities.

Perion implemented a rapid, island-wide DOOH campaign across subway screens, bus shelters, and billboards, supplemented by Instagram ads. This solution delivered nearly 4.9 million impressions in just three days and exceeded its impression goal by 8.7%. The campaign resulted in a significant 76% lift in brand imagery and a 20% increase in purchase consideration, successfully reconnecting the brand with consumers.

Colgate